Commercial legal support for growing creative businesses
I’ve spent my career working in media and digital businesses where creativity drives revenue, partnerships sit at the centre of growth and commercial decisions need to be made with clarity.
I specialise in the space where business, brand and creativity collide. Where content becomes an asset, IP becomes value and the contract terms quietly determine who benefits from what’s being built.
Today I support brands, creators, agencies and digital businesses to protect the value behind the work. So creativity doesn’t just land, it lasts.
I’ve often worked as the sole or early in-house legal hire, brought in at key moments of growth, launching new services, building new revenue models, expanding partnerships and scaling quickly when teams need senior legal judgement without a full legal function.
My style is commercial, pragmatic and solutions led. Calm under pressure, direct when needed and focused on helping teams make confident decisions without overcomplicating things.
I’ve worked across digital, media and tech-enabled businesses including studio agencies, gaming, e-commerce, marketing, publishing, ad tech and influencer-led environments
Previous In-House experience:
Metavision Limited (ITV Studios)
Zoo55 (ITV Studios)
ITV Studios
PA Media / The Press Association (including Alamy)
FootballCo Media Limited (GOAL.com and FbCo subsidiaries)
Experience Highlights
(Selected portfolio work from prior in-house legal roles)
McDonald’s ‘McDonaldland’ - Immersive Fortnite Brand Experience
13 August 2025
Legal responsibility for immersive branded content around McDonaldland for McDonald’s, delivered through Metavision by ITV Studios, including considerations around in-platform game deployment, character IP, and engagement structures within a Fortnite experience designed to introduce the brand to new audiences. Press coverage linked here. Further information found here
Metavision by ITV Studios
Hell’s Kitchen - Immersive Roblox Experience
21 January 2025
Lead legal responsibility for ITV/ Hell’s Kitchen immersive branded experience on Roblox. Including advising on the use of name, image and likeness rights for high-profile talent, platform specific considerations, and in experience virtual goods and commerce within a metaverse environment. Press coverage linked here.
AIamy x Bria - Ethical AI Image Initiative
12 September 2023
Legal input into Alamy’s ethical AI image initiative and industry partnership, supporting the development of sector facing principles on AI training, licensing and creator protections. Press coverage linked here.
GOAL.com announces player led video strategy featuring Declan Rice
30 June 2022
End to end legal responsibility for a high profile talent and brand partnership on the GOAL.com platform, covering contractual, commercial and rights considerations. Press coverage linked here.
Footballco - Mundial Magazine Acquisition
28 February 2022
Supporting FootballCo’s acquisition of Mundial, a long running independent football magazine, with responsibility for the asset and intellectual property arrangements enabling the continuation of the brand across print and digital.
Integrated into FootballCo’s broader strategy to preserve and grow culture-led football media alongside its digital platforms. Press coverage linked here.